LEARN FROM MARTIN SKLAR & WALT DISNEY IMAGINEERING (WDI)
Posted by: Brian Webb | Sunday, September 9th, 2007 | 10:17 PM
Martin Sklar; Vice Chairman and Principal Creative Executive Walt Disney Imagineering (WDI) created 6 commandments, or rules for building and space design, but they also apply to your identity and marketing efforts… everything from your lobby to your letterhead and print collateral, from your website(s), to your email marketing.
They are as follows:
COMMANDMENT 1: Wear your guest’s shoes. Never forget the human factor. Keep your marketing and environment personable.
COMMANDMENT 2. Create a weenie… a visual centerpiece that draws people to it.
COMMANDMENT 3. Avoid Overload. K.I.S.S.
COMMANDMENT 4. Tell one story at a time.
COMMANDMENT 5. Avoid visual contradictions. Maintain a consistent identity.
COMMANDMENT 6. Keep it up. No crumbs, no loose threads, nothing.
Your environment and marketing tools are crucial to your client’s experience. Make yours exceptional!
Harry Beckwith cites in his book “What Clients Love…”
“Your space; a key element of your packaging, does more than project how special you are. It reminds your clients of how special they are.”
