SATISFIED CUSTOMERS WILL NOT GROW YOUR BUSINESS
Posted by: Brian Webb | Friday, October 5th, 2007 | 10:18 PM
Mandy; an executive at Microsoft, is looking to potentially recruit the services of a business consulting company. She remembers that her long-time friend and contemporary in Chicago had previously recruited a particular consulting company for similar purposes. Mandy calls her friend in Chicago to inquire about her experience.
In speaking with her friend in Chicago, she replies to Mandy… “I was satisfied.”
Does her lukewarm response inspire Mandy to pursue, let alone recruit the services of this consulting company? No. Absolutely not.
Continue to better your services and the experience of your clients. Don’t fall victim to the Lake Wobegon Effect, by believing that you’ve already arrived… that you’re better than you actually are.
You can always be better. Probably much better. Relentlessly refine and improve your services. Be exceptional!
Please feel free to share your comments. I’m always thrilled to know if I’ve helped you, your business or organization in any way. - Brian
