IS BUSINESS PLANNING ALL IT’S CRACKED UP TO BE?
Posted by: Brian Webb | Sunday, October 14th, 2007 | 10:42 PM
Clearly, planning is crucial to your organization… but not so much because of what the plan itself yields, but rather because of what the “process” of planning yields. Plans themselves often prove to be ineffective, simply because things change… The economy changes, the market changes, we change, culture changes, and our focus changes. But the “process” of planning keeps us sharp, always evaluating, collaborating and pursuant of creative new approaches to our business or organization.
Conventional “Walt Disney” wisdom of decades past, led many to conclude that you must have a 5, 10, 15, 20 and perhaps a 25 year plan… and that you leave little to chance. That “crystal ball” mindset in today’s culture and economy is simply obsolete. It’s impossible to consistently predict with accuracy what tomorrow holds.
Best selling author, renowned communicator, and senior pastor of a leading church in Alpharetta, Georgia; Andy Stanley, was questioned at a conference about his long-term plans. Andy compared the limitations of planning… with the headlights of his car while driving at night. “The headlights of my car shine and reveal a certain and finite distance ahead of me… I can only see so far. But I can see farther and farther ahead as my car advances forward, one linear foot at a time.”
Paraphrased… Every new day reveals a little more about the need for new business strategies and tactics. Plan for the short-term. Dream for the long-term.
STUMBLING AROUND IS HEALTHY TOO
On the other hand, while it’s healthy to plan, stumbling around a bit is just as healthy in balanced proportions. Sergey Brin; Co-Founder of Google, once stated, “The more you stumble around, the more you’re likely to stumble upon something valuable.”
Did you know that Google requires their senior engineers to spend 20% of their salaried work-week to pursue their own personal projects. These personal projects have nothing to do with their professional responsibilities at Google. They just invent.
The process of planning is crucial, but allot time for your executive, professional and administrative teams to stumble… to grow, to develop, to invent, to make mistakes, to fail forward. This balance promotes growth, and a happier and more fulfilled team… and ultimately a stronger business/organization.
