SHOOT FOR SPEED OVER QUALITY
Posted by: Brian Webb | Wednesday, October 17th, 2007 | 10:42 PM
Okay, I am not suggesting that quality isn’t important… but if you’re to compete in the marketplace of tomorrow, prioritize speed over quality. We’re living in a world where my family and I can pull up to a drive-thru window, and be driving away with a hearty full-course dinner for 5 in under 2 minutes.
I can walk into my bank tomorrow morning, and close on a $250,000 business loan before lunch.
I can order a $10,000 MacPro computer, an $1,800 30″ Cinema display, and a $650 HP printer on Monday afternoon… and have a pile of boxes sitting on my doorstep by the following morning.
Shooting for “fast” simply isn’t good enough anymore. We’re living in a culture that more and more offers us instant gratification. People expect more, and expect it faster. The delivery of services is headed towards “real time.”
Shoot for speed over quality. Refine your business to cut your service delivery times in half… then in half again… then in half again.
