THE BLACK HOLE PHENOMENON
Posted by: Brian Webb | Monday, October 22nd, 2007 | 10:26 PM
For years… physicists have discussed an important phenomon… the “gravitationally completely collapsed object.” Then, a creative physicist, devised a better name for it… he called it… a “Black Hole.” Suddenly the world was interested.
Your words matter. One word or metaphor can quickly define your concept and uniqueness, and make your concept compelling.
If you are selling something complex, simplify it with a metaphor.
