THE STICKINESS FACTOR
Posted by: Brian Webb | Monday, November 19th, 2007 | 10:22 PM
Our society has clearly become overwhelmed with advertisers clamoring for our attention. The New York based firm;
Media Dynamics, now estimates that the average American is now exposed to 254 different commercial messages in a single day. There are billions of websites vying for your browsing time. Cable systems routinely carry hundreds of channels of programming. A glance inside the magazine section of any Barnes & Noble bookstore will reveal the thousands of magazines and periodicals that come out each month.
In the advertising world, this is called the “Clutter Problem.” Clutter makes it increasingly more and more difficult to get any single marketing message to “stick.” Much of what we see and hear, we simply don’t remember.
How “sticky” is your marketing collateral? Is your website original, relevant, fresh and inviting? Does your print collateral blend in with the mediocrity of junk mail that crowds your mailbox? What does your email marketing look like? How about your television and radio ads?
And I am not just talking about design. Looking your best is certainly crucial, but your message… your content is equally, if not more, important.
The name of our company is LOUD! Creative Group. We exist to empower our clients to be heard… to be seen, and to rise above the clamoring clutter of their competition.
Evaluate your marketing collateral, and your message. How much does it stand apart from the rest? How memorable is it? How sticky is it? How worthy is your message of being passed on by others?
